Market Research via Social Video
Understand what products, brands and trends actually appear in social video content. Visual signals. Not keyword clouds. Not engagement metrics.
Standard social listening tools analyze text: captions, hashtags, comments, transcripts. They miss everything that is shown but not described. A product sitting on a desk. A logo on a jacket. A food item in a cooking video. A car in a travel vlog. This visual layer of social video is enormous and almost entirely unmapped.
RHISEARCH indexes the visual content of social video directly. Search for any product, brand, object or trend and see exactly how much video content features it on screen. Compare visibility across platforms. Filter by language, gender, content type and presence rate.
What you can analyze
Search for a product type to understand how much video content features it across platforms. Compare visibility between product categories to identify which are over or underrepresented.
mechanical keyboardelectric scooterair fryerstanding deskCompare how often two or more competing brands appear across the same platform and content type. This is not share of mentions. It is share of actual screen time in real video content.
Nike, sportAdidas, sportNew Balance, sportSort by date to surface the most recent content featuring a product or topic. Use TikTok as a leading indicator: trends typically appear there first before spreading to Instagram and YouTube.
Add gender and age filters to understand who is creating and featuring content around a product category. Useful for positioning decisions and audience analysis.
protein powder, male, age between 18 and 30yoga mat, femalegaming chair, male, age between 16 and 25Example research workflows
These are concrete search sequences used for specific research objectives. Each workflow uses multiple queries in combination.
Sort and filter for research precision
After any search, the sort and filter controls let you slice results by what matters for research. These work together and stack.