Brand Monitoring in Social Videos
Find every video where your brand appears on screen. Not mentioned in the caption. Not in the hashtags. Physically visible in the frame.
A creator films a review wearing your hoodie without tagging you. A travel vlogger walks past your store. A fitness video is shot in a gym with your logo on the wall. None of these appear in any standard brand monitoring tool because none were mentioned in the text.
RHISEARCH analyzes every frame of every indexed video with AI vision. It detects logos, product designs and brand identifiers regardless of whether the creator mentioned your brand. You search by brand name. The engine finds every video where it actually shows up.
RHISEARCH standard detection covers thousands of global brands out of the box. But for regional brands, emerging labels, sub-brands, niche product lines or any brand whose visual identity is not yet well-established in AI training data, generic detection is not enough.
We offer a custom RAG-augmented detection pipeline: you provide reference images of your brand — logo variants, packaging, product shots, in-context appearances — and we integrate them directly into the visual analysis layer. The model is grounded on your exact visual identity at inference time, not at training time. The result is significantly higher precision on your specific brand, including partial logo visibility, non-standard angles and co-branded contexts that generic models miss entirely.
The blind spot in standard brand monitoring
Tools like Brandwatch, Mention and Sprout Social are built around text. They track when your brand name appears in captions, comments, hashtags or spoken transcripts. That covers a fraction of actual brand exposure in video content.
Visual brand presence in video is fundamentally different. A logo visible on clothing, packaging, a storefront or a product sitting on a desk is brand exposure whether or not anyone typed your name. This is the gap RHISEARCH addresses.
How to search for your brand
Type your brand name directly. Add the product model or line if you want to narrow the results. Use the platform filter to focus on YouTube, TikTok or Instagram. Apply a presence rate to control how prominently the brand must appear.
NikeAll videos where Nike appears at any prominence levelNike, Air MaxVideos where the specific Air Max model is visibleNike, rate > 0.6Nike clearly prominent: visible in more than 60% of framesNike, Air Max, femaleAir Max worn or held by a womanAdidas, Samba, rate > 0.4Specific shoe model with moderate screen timeApple, MacBook, tutorialMacBook visible in tutorial-style contentRed Bull, sport, rate > 0.5Red Bull branding in sports content, high presenceWhere brands appear: content types that matter
Brand exposure does not happen uniformly across all video content. Knowing which content type to target allows you to focus your search and find the most relevant placements. Combine your brand name with a content type to narrow results to the context that matters most.
beauty_fashionOutfit showcases, styling videos, lookbooks, accessory hauls. The highest-density context for apparel and accessory brands. Creators show, wear and review products directly on camera.
Armani, beauty_fashiontutorialHow-to and instructional videos. A brand product is often the subject or tool being demonstrated. High attention context: the viewer is watching closely.
Armani, tutorialpeople_blogsDay-in-the-life content, OOTD (outfit of the day), personal vlogs. Brand exposure is organic and unprompted — the creator simply shows what they wear or use.
Armani, people_blogsvip_gossipCommentary and analysis videos about celebrities, influencers and public figures. Brands appear in the context of red carpet looks, celebrity wardrobes and high-profile events.
Armani, vip_gossipartCreation, restoration and design videos. Relevant for brands whose products are used as materials or tools, or whose aesthetic inspires artistic content.
Armani, artmovieWell-produced video content by creators: short films, cinematic edits, high-quality montages. Brand placements here carry a premium visual quality.
Armani, moviefilmClips from cinema, TV, theatrical productions and archival material. Useful for tracking historical or iconic brand placements in professional productions.
Armani, filmWhat brand teams use this for
Find every video where your product or logo appears organically, without any paid partnership. Measure real unprompted brand exposure across platforms and content categories.
Search for competitor brands with the same method. Compare how often and in what context their products appear versus yours. Identify creators who feature them but not you.
Adidas, rate > 0.5Puma, soccerNew Balance, femaleIdentify creators who already feature your brand naturally before any paid deal. These are the most credible candidates for partnerships because they use or wear your product authentically.
After a sponsored campaign, verify that your product actually appeared on screen with the prominence agreed. Search by brand and filter by presence rate to confirm compliance.
The presence rate: measuring visual exposure
Every element detected in a video receives a presence rate between 0.1 and 1.0. This reflects how prominently and consistently it appears across all analyzed frames. It is the key metric for brand monitoring.
rate > 0.8rate > 0.5rate > 0.2(no filter)Monitor across all three platforms
Run the same brand search on YouTube, TikTok and Instagram independently. Each platform has a different content style and audience. Use the platform filter to focus your search or leave it open to get results from all three at once.
Explore other use cases
Search for your brand now.
4 free searches per day. No account required to start.
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